You can best describe my approach as a digital marketing and communications growth hacker.

 

But what's in a name? Well let me clarify. 
 

Due to my experience I specialize in performing a quick analysis of the marketing & communication status of a company.

 

Followed by implementing quick fixes to create growth.

 

Examples can be found in cases like Rabobank.be, Fortuneo.be, where quick fixes on the online platform. Stream lining the Customer Journey, update and fine tune the content & mix in some adwords promo. Bottom line: we generated leads and this had an immediate impact on the P&L.

 

With Credit Mutuel  for example I generated immediate growth by reducing the time to market from 2 months to 3 weeks by simply defining clear SLA's between compliance, product development and the marketing department.

 

Your guarantee for quality & experience : a marketing & communications executive with 26 years of experience in the financial industry and beyond. 

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As a senior marketing & communication specialist, I can also help you with short term projects, interim projects, crisis management or company restructuring.

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Interested in my views on marketing and you also want to help a good cause? Check out my ebooks.

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Want to know more?  Contact me